I so love The Hindu ads! TOI – are you listening?

I have been reading The Times of India ever since I was a child. In fact, back then, it was considered imperative to read the TOI to improve your English. I lived in Goa, and all we had access to was the Mumbai edition of TOI which hit the stands in Goa only in the afternoons, which meant that the newspaper delivery guy delivered the TOI a day late.  Yet, we unfailingly read the day-old newspaper everyday. Later, my parents also began paying the newspaper delivery guy, who lived right next to our house, to deliver the newspaper to us on his way back home.  Our school teachers used to encourage us to go beyond the front page and sports pages of the newspaper, and to explore the editorial page, and understand the different views expressed there.

Now what is the connection between the title of this post and the first paragraph, you ask? Well, you’ll soon find out… But before that, take a look at today’s web TOI:

Web TOI - look at the highlighted parts.

This is the page showing today’s top news!  Start from the left panel – “Twitter’s censor move with eye on China“. Really? “Eye on China”? Is that a legitimate phrase in English, or is it just the translation of the Marathi  “चीन वर डोळा”? The last I had heard, “keeping an eye on someone” meant watching over them lest they do something they aren’t supposed to. Aren’t they instead supposed to write “Twitter’s censor move eyes China“?  Of course the sentence still makes little sense to me, but at least it is English! (Do correct me if I am wrong though.)

Let’s move on to the right – top. Madhuri gives some advise to SRK – and yes the national adviser’s words are almost never printed on the home page, but this – oh how can they miss printing this!

Just dip a little lower (pun intended) and slightly to the left. You will see “Katharina’s raunchy act“! Yeah sure, so what if they get the spelling wrong, so what if they use provocative words – they are giving the readers some hot news! And below that, some more “Other Stories” that basically tell the same tale… They are not a national pioneering newspaper, but a glossy gossip magazine…

You may have noticed that I have pasted the screen shot of only half of the home page – the bottom half had several such pieces of news and pictures that wouldn’t suit my sensibilities and those of this blog.

Anyway, the point is, I once looked up to this newspaper, and now, I can barely look at it without feeling annoyed – what with spelling mistakes, grammatical errors, and racial glitches (replacing the phrase ” South Indian” with “Southie”? – What is that!) that make me want to appeal to them, that if they can’t afford paying a proof reader, I would love to volunteer to do it for them! And I don’t even want to get started on the kind of hot news (read Bollywood gossip, Page 3 trivia on most pages, and so on) they publish! This is why, when they released an advertisement with soft intonations insulting the newspaper The Hindu (you can find it here ), I was mildly irritated. But The Hindu came up with their response – three even more fiery, in-your-face advertisement clips, which were fascinatingly accurate and bang-on target!

Here are the links:

http://www.youtube.com/watch?v=xmXPBp7DpQw

http://www.youtube.com/watch?v=4Eb-waHx-00&feature=related

http://www.youtube.com/watch?v=X8_pqFRxk6A&feature=related

Now, I don’t know how effective these ads are, but I do hope they make the TOI people see some sense, and give us back the newspaper we loved so much a few years ago!

New beginnings!

Hello all!

Now, as cliched as the title of this blog may sound, I am definitely going to create something new here, from now on… Confused about the abrupt beginning ( if there is something like that!) ? Well, that is because I was taken aback after finding out that I last blogged on the 20th of July 2010, which is one and a half years ago! Whoaaa!!! And more so, because I just checked my draft posts section, and there are 36 incomplete fellas sitting tight there! For a minute I began to wonder whether I have lost my thing of writing – when I was relieved to find out that a sudden wave of wanting to write swept over me. So, here I am, writing a blog post after a long time, promising myself that I will publish it unlike the last 36 times, and deciding (again) to start writing regularly. A warning: do not take me seriously until I actually start writing regularly.

Anyways, let me come back on track and wish all of you a very happy new year (although I am pretty sure there are hardly any readers left :(( ).  This new year has definitely brought some really new things for me, such as a different country to live in, no job in that country, an opportunity to take a competitive exam to get a higher degree, and so on. I was also going to add – a new attitude- in there, but I guess only time will tell if that has really happened. 🙂

Anyways, I spent my new year’s eve on a quite low-key note this time, unlike last year’s brouhaha, but yet, it was so much better. My husband and I took the much needed rest ( We were recovering from a 30-day shopping and packing frenzy and a long flight from Pune to Chicago), and watched TV with soda and popcorn to give us company. It was quite soothing, and much reminded me of the way we used to bring in the new year during my school days. We anyways did not have the energy for a back-to-back celebration, what with the 30th of December being our 2nd marriage anniversary! 🙂

As for new year’s resolutions, which I unfailingly make and break every year, I made a bunch of them. Some were the same old ones, such as losing weight, eating healthy, writing and reading more, learning to meditate and relax and so on. Others were slightly new, such as studying hard, planning my day well, bringing more discipline in my routine, and changing my outlook towards some things. 🙂

Let us see how I keep all of these, but you will definitely be able to see how I keep one of these – writing regularly.

Okay then people, hope to be writing again soon, and till then, cheers to the new beginnings! 🙂